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Highlights of a Burgundy, France river cruise

DIJON, France – “Pardon me, would you have any Grey Poupon?”

Inside a crowded mustard shop in the Burgundy town where the famous brand of Dijon mustard was invented in 1866, I couldn’t resist repeating the line from the oft-quoted 1980s American advertising campaign.

After waiting 20 minutes in line, my hopes for a knowing smile and a response of “but of course” were spoiled like an open jar of year-old mayonnaise. 

The manager of Moutarde Maille told me the shop hasn’t carried Grey Poupon since 1962, instead focusing on its competing brands of the spicy French-made condiment known for its infusion of white wine.

Dijon mustard, infused with white wine, is dispensed by tap at the popular Moutarde Maille shop in Dijon, France.

Moutarde Maille sells 100 flavors of mustard in such large quantities that their clerks dispense it out of taps the same way bartenders here pour a Kronenbourg lager – only without a foamy head. We bought a jar of Dijon made with Burgundian-produced Chablis wine.

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