Fashion

It’s True: Every Single Beauty Editor Owns This Viral Drugstore Mascara

“I’m incredibly particular when it comes to mascara, and ever since my first swipe (probably back in junior high), there are only a few formulas that have truly ticked every box for me. I won’t beat around the bush here: This one delivers. The ultimate mascara, in my opinion, needs to curl and lift (no easy feat when you have naturally long and straight lashes like I do), lengthen, and thicken without getting clumpy and goopy. Check, check, and double check!

“A true mascara maximalist, I don’t even know what it would feel like to apply just one coat of mascara (my minimum is two), so how well a mascara formula layers is another important factor for me. I did two coats with this one with zero flaking or that spidery effect, and I don’t think I’d recommend doing too much more than that. It stays put and doesn’t smudge or crumble as the day goes on, and while it’s still not my favorite mascara in the world, I would give it a 4.5 out of a 5-star rating, and think it’s an A+ pick, especially considering the price! I’m also obsessed with the brush because I always prefer rubber mascara wands, and it’s the perfect not-too-small, not-too-big size to hug and swipe each and every lash without getting mascara all over your eye and lid.”


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