Fashion

From Coastal Grandma to Princesscore—The 15 Outfits That Define Each Aesthetic

Diving into the world of fashion aesthetics is a personal favorite vertical of mine here at Who What Wear, as it lets me dive into little style “worlds” that I may not take a look at regularly. It seems like a new term to describe one’s style pops up on the internet every month, and while the “looks” behind each aesthetic aren’t revolutionary, coining a term can help others navigate each and pinpoint what works best for their own personal style. Narrowing looks down from just individual pieces can be overwhelming for some, so seeing stylized looks fit for a lifestyle can be more accessible, especially if you’re one that has trouble putting outfits together. 

I made my share of predictions for the aesthetics that would rule in 2022 and to my excitement, almost every one has come true. From the regency-era princesscore look (Thanks, Bridgerton) to channeling your inner grandma by the shore, the outfit options this summer are endless. I rounded up outfits for each aesthetic so whether you want to experiment with each or find your summer match, you can keep on  scrolling.


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