25 Beauty Products I Never Think Twice About Recommending to My Friends

Most Wanted is a weekly series in which one Who What Wear team member or friend of the brand will share the top 25 finds on their current wish list.

Sharing beauty product recommendations is my love language. It’s only fitting that my career now involves doing it full-time because, for as long as I can remember, buying, testing, and offering unsolicited reviews of everything from lip gloss to nail polish has been a favorite pastime of mine. Don’t ask me which retinol is best or if that spendy face oil is worth the price tag unless you have time for a full-blown TED Talk. Seriously—I’m passionate about beauty and connecting people with the products and practices that might best serve their goals and lifestyles.

Naturally, I’ve become the person many of my friends come to when considering new beauty purchases. If I haven’t tried it for myself, there’s a good chance I’ve already done a deep-dive into the online reviews to see what’s what. But there are some tried-and-true products that I can now recommend without even thinking because they’re just that good. Keep scrolling to check out which items made the cut.

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