Thousands Of People Gave Positive Reviews To These 8 Shampoos That Help Maintain Your Hair Color At Home

We found the best-selling shampoos for color-treated hair that help fight fading on Amazon – and they each have thousands of great reviews!

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Your work is not done once you leave the salon doors. Whether you’re sporting platinum blonde or deep, dark brown hair, there are a number of factors that are working fast to undo your stylist’s hard work: sun damage, oxidization, water minerals, and so forth. This is why it’s so important to find the right shampoo for hair that has been dyed and color-treated! Luckily, we rounded up the top eight best-selling shampoos for color-treated hair on Amazon that are tried and true – the ratings say it all! From popular brands like Redken, Paul Mitchell and more, you will not be disappointed with our diverse selection of products below!

Ariel Winter is one of the many stars who has undergone hair makeovers throughout 2020. But to maintain a light color like the bubblegum pink Ariel is rocking above, you need special hair products — or your hair could end up on a much different scale on the rainbow! (Photo Credit: BACKGRID)

HollywoodLife has rounded up the highest-rated shampoos for color-treated hair on Amazon, so you can go ahead and get that hair makeover of your dreams and preserve it right at home! From purple shampoos, (which are the No. 1 go-to weapon against brassiness for lighter hair) to shampoos that infuse your hair with hydration to restore your hair after any bleach use, this list has something for everyone. Even if you took the plunge to go darker with your hair color, we’ve included shampoos that prevent color fading for darker shades, too. Check out these highly-reviewed, color-protecting shampoos below!

Starting off with a personal favorite, the Redken All Soft shampoo is a true miracle worker. This formula is completely safe to use on all color-treated hair types, and it truly does bring dry and brittle hair (thanks to years of color-processing) back to life. Many shampoos that are strictly for color protection forget to actually keep the hair hydrated, and instead focus only on anti-color fade. But, as part of the complete All Soft haircare system, this shampoo contains Argan oil and works to soften and moisturize even the most dry hair. Take it from us – as avid fans of this shampoo, we can speak to the fact that it actually does soften the hair, and doesn’t contribute towards any color fade. 85% of customers give this shampoo 5-stars, and have claimed it’s made their hair “silky soft” and “healthy”. Use it with the all soft conditioner for a uniform hair care routine! $34, amazon.com

Redken All Soft Shampoo


When color treating your hair often – whether you’re a staunch highlighter or like to experiment with different colors – dyes and bleaches can strip the hair of crucial nutrients to keep it vibrant, and after time it ends up looking dull. The Color Assure shampoo from Nexxus keeps processed hair colors vibrant, while also replenishing the nutrients that may have been weakened along the way. Enriched with white orchid extract, this shampoo fully locks in bold color to keep hair looking radiant. This shampoo’s one-of-a-kind “proteinfusion” blend formula contains elastin protein and quinoa to keep your salon-treated hair color bright for up to 40 washes! Brave the most daring hair colors without fade – thanks to this amazing shampoo. $24, amazon.com

Nexxus Color Assure Shampoo


If you often dye your hair blonde but suffer from dullness over time, look no further than the Pureology Strength Cure blonde shampoo. This purple shampoo’s formula helps to tone lighter color-treated hair and protect against brassiness and damage. The key ingredients include Astaxanthin and purple orchid (which contain toning pigments), and a signature aromatherapy blend of pear, rose, and sandalwood. Pureology has a patented “antifade complex” ingredient in all of their color defense products, which is designed to protect color vibrancy and extend color’s lifespan. This brand has claimed first place in professional color care brand in the US, and all their formulas are vegan and free of parabens, sulfates and other harmful ingredients. Calling all unnatural blondes – this one is for you! $31, amazon.com

Pureology Blonde Shampoo


The tea tree line of products from Paul Mitchell has been raved about by many – especially the tea tree tingle shampoo and conditioner for color-treated hair. This shampoo and conditioner duo works as a team to keep hair color from fading with its unique formula of rooibos tea botanicals – which leaves a tingly, cooling sensation in your hair after use. Reviews on this dynamic duo are overall phenomenal: one customer wrote “I use this as a great way to help heal some of the damage done with coloring my hair. It leaves my hair feeling great afterwards and always shiny.” See for yourself! $60, amazon.com

Tea Tree Color Protect Shampoo and Conditioner


5. John Frieda Radiant Red Colour Protecting Shampoo & Conditioner

Experimenting with red hair? We got you covered! Almost 700 people have reviewed the Radiant Red color protecting shampoo and conditioner from John Frieda extremely positive, claiming it works wonders for red color-treated hair. The formula reserves and illuminates red tones while keeping it silky and shiny. The anti-fading ingredients include pomegranate and plum, and takes dull and fading red hair color to vibrantly bright. This is a value set of both shampoo and conditioner for under $30, and we just can’t refuse a deal like that! $26, amazon.com

John Frieda Red Colour Shampoo and Conditioner


Olaplex is famous for their bonding oil, heat-protection products and more – so of course they’re going to produce a quality shampoo for color- treated hair. The bond maintenance shampoo is a rosemary-scented, lightweight shampoo that’s fabulous to use on hair that’s been dyed time and time again. This moisturizing and reparative formula contains the famed “Olaplex Bond Building chemistry”, which works to restore internal moisture levels of the hair and bring it up to it’s shiniest, fullest potential. It’s recommended for all types of hair, and is proven to improve texture and simultaneously lock in color. Almost 22,000 people give it positive reviews! $28, amazon.com

Olaplex Shampoo for color-treated hair

They might say blondes have more fun, but we can’t forget about the brunettes! This color depositing and hair toning shampoo by ProVoke is a necessary product for all the brown-haired queens out there – from hazelnut to deep, dark brown. This formula is made special for brunettes & adds vibrancy, maintains the brown color and even deposits grey hairs in as little time as one wash. The formula includes Inca Inchi oil plus ProVoke’s unique “loPlex” technology, to add a silky and smooth element to your hair. This shampoo hydrates and moisturizes even the thickest of hair, and it’s sulfate, paraben and silicon-free. This hair darkening shampoo is rated best in it’s class, and has tens of thousands of 5-star reviews. You won’t be disappointed! $15, amazon.com

ProVoke Brunette Shampoo

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